Aware that the global interest in five-time FIFA World Cup winners Brazil is second to none, Kentaro, together with ISE, launched the “Brazil World Tour” to bring the likes of Ronaldinho, Kaka and Co. closer to their fans all over the globe. Since 2006, the Seleçao has faced high-profile opposition in some of the world’s most modern arenas. Their friendly games are predominantly played on the annual FIFA Friendly Match Dates against the top national teams in the FIFA rankings in big venues around the world. In the summer of 2011, Gillette acquired the naming rights to the Brazil World Tour, along with panel advertising rights as well as comprehensive corporate hospitality opportunities.
A sell-out crowd of 60,000 watched Brazil defeat Argentina 3-0 at English Premier League club Arsenal's Emirates Stadium in London in September 2006. In June 2007, some 90,000 fans were in attendance when Brazil played England in a 1-1 draw at the official opening of the new Wembley Stadium.
The Emirates Stadium hosted further glamorous friendly matches during the course of the tour, including Brazil´s clashes with Portugal, Sweden and Italy. In October 2009, the Brazil World Tour hit the Middle East as Carlos Dunga´s troops defeated England 1-0 in Doha before posting a 1-0 victory over Oman in Muscat. The Selecao kicked off 2010 with a 2-0 success over the Republic of Ireland at the Emirates Stadium and then won both World Cup tune-ups in Zimbabwe and Tanzania. After the tournament, Brazil and the US National Team opened the New Meadowlands Stadium in front of a capacity crowd of 77,223 fans, with Brazil winning 2-0. Most recent Brazil World Tour stops include Abu Dhabi (3-0 victory over Iran), Doha (1-0 loss versus Argentina) and Paris (1-0 loss versus France).
On a side-note, Kentaro also organised Brazil´s famous pre-World Cup training camp in Switzerland in 2006.
T: +44 20 7349 7800
F: +44 20 7349 7809